Virtual events have quickly evolved from a pandemic stopgap to a must-have component for many organizations grappling with event planning strategy.

In fact, a recent survey of global B2B executives found that 68% expect virtual events to be a more significant part of in-person events in the future. (Source: Report One – Anatomy of Virtual Events and Financial Outcomes).

Whether you’re hosting a stand-alone virtual event or a hybrid “in-person plus virtual” gathering, industry pros recommend you start thinking like a TV producer during the planning stage. 

In this candid 8-minute “Toolkit Tuesday” clip, Proper Planning’s Lynn Edwards and Seamless Events’ CEO Laurel Miller dive into pre-event content production, common budget realities, and what to consider as you move from your agenda down to a cue-by-cue Run of Show.

“Storytelling plays a vital role,” Laurel shares. “You need a relationship between your agenda and each of your segments to keep remote attendees engaged.”

A strategic AV production company will help you navigate options as you seek to bring your agenda to life within your budget. Lynn emphasizes planners need clear goals from the start. “Understand what you want to communicate, then figure out the best way to do that: a video, a pre-recorded session, an MC live-streaming out of a studio, or something else?”

Watch the video to discover:

• why it pays off for event planners to think through each piece of their agenda
• what’s driving the trend for shorter presentations and sessions
• when to let go of trying to recreate in-person “wow” moments and start fresh
• why understanding AV capabilities, costs, and production timelines improves your event’s outcome